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Accompanying post copy belows speaks to the word featured in the frame, highlighting the features of the SMS program. https://static1.squarespace.com/static/5dadfe530bb6de758cdaaf3d/t/5e1b5cbfe07fd33951ec036d/1578851598861/aut1.JPG Work - AutoNation Social Campaign https://static1.squarespace.com/static/5dadfe530bb6de758cdaaf3d/t/5e1b5b9c9e4b0a7801210ac3/1578852359195/aut3.JPG Work - AutoNation Social Campaign - Lead Gen Form Users can click the in-feed ad to opt into the SMS program and receive 10% off service. https://static1.squarespace.com/static/5dadfe530bb6de758cdaaf3d/t/5e1b5d2975e9e6565ccf29c7/1578851722400/aut4.JPG Work - AutoNation Social Campaign In a video, the car moves from one end of the screen to the other. In-Feed Lead Gen Ad https://www.copybycaroline.com/work/marine-research-hub monthly 0.5 2020-01-13 https://static1.squarespace.com/static/5dadfe530bb6de758cdaaf3d/t/5e1bbf6d3a904b6e1b5d8890/1578876789012/turtle.JPG Work - Marine Research Hub *2018 Gold International MarCom Award Winner — “Ads/Magazine” category https://www.copybycaroline.com/work/catch-the-love-fundraising-campaign monthly 0.5 2021-03-14 https://static1.squarespace.com/static/5dadfe530bb6de758cdaaf3d/t/5e1bca274c275445aae77662/1578879533845/jdc6.JPG Work - Joe DiMaggio Children's Hospital - Every catch made is a life saved. The challenge was to find the right balance between the cheery personality of the brand with an impactful tone that motivated people to contribute. 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